Four SEO/SMM Strategies to Get Your Blog Listed on the First Page of Google
By Marci Reynolds, Director of Operations for Global Help24 at ACI Worldwide Business blogs have become critical tools in any social media marketing tool box, and they are an excellent medium to share...
View ArticleGoing Gaga!
By Nina Buik, Chief Marketing Officer at HP Connect I admit that I’m a fan of Lady Gaga’s music, but even more a fan of her marketing strategy: Creates a globally recognizable brand image Creates edgy,...
View ArticleWow, What a Story!
By Adam Karwoski, Founder of Social Brand U Isn’t social media cool? Since I graduated college in 1992, I’ve been involved with two of the biggest fundamental shifts in communications in our history:...
View ArticleSocial Media: Still a Mystery to Most Small Businesses
By Amy Howell, CEO of Howell Marketing Strategies Not a day goes by that someone doesn’t ask me about social media for business. LinkedIn, Facebook, and Twitter are all new media tools that can help...
View ArticleTips for Addressing Brand Misuse While Mitigating PR Backlash
By David Bell, Lawyer and Chair of Social Media Practice at Haynes and Boone, LLP Perhaps you’ve heard about Chick-fil-A’s recent “oops” moment. The company fired off a cease and desist letter to a...
View ArticleTurning Facebook “Likes” into More than Just Clicks
By Kelly Loubet, Social Media Consultant Everyone knows that clicking the “like” button on a company’s Facebook page shows that company is increasing its fan base. But what happens after the click? For...
View ArticleUsing Twitter for Marketing and PR: Do the Pros Practice What They Preach?
By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine It seems that everyone claims to be a Twitter expert these days. Of course, most are...
View ArticleLinkedIn Helps You Pay It Forward to Nonprofits
By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search You’ve polished your LinkedIn profile, developed a large...
View Article8 Mandates for Social Media Marketing Success—#2: Plan Carefully
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Too many marketers jump right in and start using various social media tools and technologies—such as Twitter, Google+, and...
View Article8 Mandates for Social Media Marketing Success—#3: Develop Relationships
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success A true relationship has to be earned. It’s about respect and trust. And a balanced relationship is reciprocal. You do something...
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